Scholastic sniffs out UK expansion

Book Publisher Schoolastic is eyeing up the UK market with its video games label, Elastic.

Elastic released Ultimate I Spy on Wii and Goosebumps Horrorland on Wii, DS and PS2 in the US last year. And now the publisher is targeting the UK sector, by seeking out potential distributors.

At this time we are not currently distributed in the UK but hope to be in the near future,” a Scholastic spokesperson told MCV.

Scholastic is a North America book publisher, famed for its Goosebumps franchise and for publishing the Harry Potter book series in the US. The firm also owns a production company, which has produced a series of TV programmes including The Baby-sitters Club.

The company’s Elastic label was set up to expand Scholastic Interactive’s entertainment portfolio, and future games will feature content based on Scholastic IP as well as original and third-party licensed properties.

Goosebumps HorrorLand is an adventure game set in a fright-themed amusement park, while Ultimate I Spy is a 3D puzzle game. Both titles were developed by UK-based studio Gusto Games.