Sega raised expectations too high

Publisher Sega has admitted that it has in the past been over-enthusiastic with its forecasting, resulting the perception that its titles have failed to deliver as expected.

Speaking to MCV in his first interview since becoming European boss, Jurgen Post admitted that the misjudgement has caused some in the trade to believe that Sega’s games have struggled to hit the sell-through that the industry was expecting of them.

Well, I’d say we’re no exception to the rule,” he explained. Yes, we have found things a little harder than expected in the past year, but so has everyone. The main reason was, quite simply, putting in numbers a little bit too high. Maybe we have to be more careful in the future.

It is all about better forecasting.”

To read Jurgen Post’s full interview with MCV, click here.