Sega is planning to take over Trafalgar Square this October to promote the long-awaited Mario & Sonic at the Olympic Winter Games in time for the Christmas gifting period, MCV understands.
It is believed that the title, due out on October 16th, will benefit from a high-profile showcase during the busy London Games Festival – which kicks off on Saturday, October 24th.
MCV has contacted Sega for comment.
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![ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’](https://mcvuk.com/wp-content/uploads/ent-310x165.png)
Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era. Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser
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![sonic mania studiopolis jakks toy header img 660x330 1 [From the industry] JAKKS Pacific and SEGA of America renew global toy partnership for Sonic the Hedgehog merchandise](https://mcvuk.com/wp-content/uploads/sonic-mania-studiopolis-jakks-toy-header-img-660x330-1-310x165.jpg)
