Sony CEO: Camera removed from PS4 bundle to hit ‘magic price’

MCV Staff 10th October 2013 Publishing

Sony has decided against including the next-gen PlayStation Camera in the initial PS4 bundle offering, CEO Andrew House has confirmed.

A piece on Business Spectator reveals Sony’s reasoning behind the decision is based on keeping the price down at $399, as well as minimizing losses on each system sold.

Sony previously wanted to include the camera at the $399 retail price point, but pressure to focus on competitive pricing proved to be too much for the hardware maker.

The camera will still be sold separately for $59.99.

House also notes that a camera bundle could still be an option in the future, stating that Sony may "adjust messaging" regarding the camera at some point down the road.

Microsoft’s Xbox One will include a Kinect camera sensor with every console and, at $499, runs $100 above the cost of the PlayStation 4.

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