Sony CEO: Camera removed from PS4 bundle to hit ‘magic price’

Sony has decided against including the next-gen PlayStation Camera in the initial PS4 bundle offering, CEO Andrew House has confirmed.

A piece on Business Spectator reveals Sony’s reasoning behind the decision is based on keeping the price down at $399, as well as minimizing losses on each system sold.

Sony previously wanted to include the camera at the $399 retail price point, but pressure to focus on competitive pricing proved to be too much for the hardware maker.

The camera will still be sold separately for $59.99.

House also notes that a camera bundle could still be an option in the future, stating that Sony may "adjust messaging" regarding the camera at some point down the road.

Microsoft’s Xbox One will include a Kinect camera sensor with every console and, at $499, runs $100 above the cost of the PlayStation 4.

About MCV Staff

Check Also

MCV 30 Under 30 Yearless 660x330 1 1 MCV/DEVELOP’s 30 Under 30 - 2026

MCV/DEVELOP’s 30 Under 30 – 2026

Nominations are now being accepted for the 2026 MCV/DEVELOP “30 Under 30”, which will be …