Square and Eidos finalise UK team

The combined Eidos and Square Enix has named the team staffing its European office.

MCV can reveal that former Square exec Doug Bone becomes sales director, with Eidos’ Jon Brooke named marketing director.

Larry Sparks will continue as VP of brand, responsible for Square Enix’s Japanese titles. Eidos brand responsibilities will remain with respective studios.

All sales, marketing and PR, along with Square Enix-branded titles developed in Japan, will report directly to Mike Sherlock, now co-COO.

The combined expertise of our companies, means we have an extremely talented team in the UK, a team who under Mike Sherlock’s leadership I am sure will deliver results and drive our business forwards,” said Phil Rogers, chief executive officer of the new organization.

The new team will operate out of Eidos’ Wimbledon HQ. MCV understands there will be some staff losses – but that the new company has promised to ‘minimise this wherever possible and offer support to employees directly affected’.