Square to set army of Lara Crofts loose on London Tube to promote Lara Croft GO

In an effort to market its new mobile title Lara Croft GO, Square Enix is setting an number of models dressed up as Lara Croft loose on the London Underground.

Commuters who know a secret password can approach any of these models, whisper it and win an iPad mini.

The magic word can be discovered by reading tomorrow (Friday August 28th)’s issue of The Metro. The secret password is printed inside the publication at some point.

In addition, the game will be featured on the front page of tomorrow’s Metro to promote the stunt.