Steve Jobs’ ‘rage’ over Bungie sale to MS

It has emerged that Apple CEO Steve Jobs was furious to lose Mac-loving Bungie to Microsoft back when Halo was an unknown quantity.

Ed Fries, the former vice president of game publishing at Microsoft, and the man central to Microsoft’s acquisition of Rare and Bungie, told sister site Develop he had to personally broker a deal with Apple back in 2000 to appease the indomitable Macintosh boss.

As soon as we announced we bought Bungie, Steve Jobs called,” Fries said.

He was mad at [Microsoft CEO Steve] Ballmer and phoned him up and was angry because we’d just bought the premier Mac game developer and made them an Xbox developer.”

For the full story, head over to Develop.

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