THQ wins new Marvel licence

THQ and Marvel Entertainment have entered into an exclusive licensing agreement to create video games based on the Marvel Super Hero Squad franchise.

The multi-year agreement sees THQ obtain the exclusive, worldwide rights to publish content for all current and next-generation consoles, handheld systems, as well as Windows PC.

The initial Marvel Super Hero Squad game is scheduled for release in fall 2009.

Marvel is one of the true crown jewels in the entertainment industry and we are thrilled at the prospect of both building the Marvel Super Hero Squad brand and further developing our relationship with Marvel,” said THQ CEO Brian Farrell.

We are dedicated to expanding our unmatched success story in the kids space and this agreement with Marvel is an excellent complement to our portfolio.”

President of Marvel International Simon Phillips added: Licensing of the Marvel Super Hero Squad brand is a priority for Marvel, as we see it as a great entry point for kids to experience our renowned characters.

We are making a strong commitment to the brand across toys, television and other media and consumer product channels and developing Marvel Super Hero Squad as a video game will play an important role in the development of this brand.

"The platform is an incredibly powerful medium that enables kids to experience the excitement of our franchises, as well as extend our characters and storylines.

With THQ, we are confident we have a partner with a best in class pedigree of building and extending licensed kid-friendly brands in the interactive space.”

An all-new Marvel brand, Marvel Super Hero Squad features an exciting, super-stylized look of the greatest Marvel Super Heroes, and is aimed at a four-to-10 year-old audience.