PwC: Australia (barely) above growth rates for mature games markets

The PriceWaterhouseCoopers Media Australian Media and Entertainment Outlook 2011-2015 was outlined at the iGEA event last night.

The report lists the average yearly growth by revenue of mature videogame markets (USA, UK, France, Germany etc) at 3.9%, and has Australia at a marginally higher 4.1%.

Asia-Pacific countries, however, have an average growth of 6.7%, making Australia somewhat below average, with Japan at the lowest with 2.5%.

The report anticipates growth of 9.5% in the interactive games sector in Australia between now and 2015 (leaving it as the fastest growing medium), with most other media forms also enjoying some growth, except for print media and recorded music, which are both suffering modest decline.

Australia’s National Broadband Network, which is being implemented over the next few years to bring broadband speed internet access to all residents, is cited as one of the driving factors behind broadband penetration finally tapering off at close to 100% by 2015, while mobile phone penetration looks set to move from 55% to 80% in the same period.

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