Reborn Woolworths bursts into life

Woolworths.co.uk has kicked off a nationwide marketing campaign to draw consumers to its site, in a sign of its strength as a reborn retailer.

The site sells items across three ‘shops’: the main Woolworths.co.uk site, Entertainment and Party & Pick’n’Mix.

And after officially launching last week, the firm has now rolled out its ‘Now Playing’ campaign across the national press – including the online news pages of UK tabloids.

Shop Direct bought the Woolworths brand in February – and hired former Woolies games buyer Gerry Berkley two months later.

The site launched last Thursday. Shop Direct estimated that over 100,000 people visited in its first 24 hours.

Woolworths.co.uk sells a strong variety of video games software across all platforms.

You can view the full video of the site’s new campaign below.