Retail braced for COD’s ‘D-Day’

The High Street is reporting overwhelming demand for Modern Warfare 2.

HMV’s exclusive Prestige Edition, which comes with a pair of night vision goggles, sold out in weeks.

Call Of Duty: Modern Warfare 2 is one of, if not the, most eagerly awaited games of all time,” said HMV’s head of games Tim Ellis.

Customer expectations are very high and we are confident this will lead to record sales numbers at launch. This will comfortably be the biggest game in the series.”

Head of buying for third party at GAME and amestation, Kathryn Hinton added: With the excitement around MW2, there comes an expectation that it’ll be the best ever in the series – and from everything we’ve seen, it’ll deliver.”

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New independent research commissioned by Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, reveals that 80% of Western game developers are targeting a China release by 2028. However, regulatory concerns and limited knowledge of local publishing methods remain major roadblocks, according to the independent study conducted among 300 senior game developers across the US and the UK.