Richard Hammonds Blast Lab heading to consoles

DCD Media has appointed AT Brands to bring its science-based TV hit, Blast Lab, to video game consoles.

The TV show, which is shown on CBBC, BBC One and BBC Two, began life at the in January has been greeted to wide acclaim from children, parents and the press.

AT Brands, a licensing company for video games, is now hoping to bring the Blast Lab to various platforms, including the Wii and Sony’s PS3 Eye.

We all know about the Wii, which is currently the world’s best selling console,” said AT New Media’s business development director Simon Kay.

However, it is additional evolutions of technology that are intriguing for Blast Lab, all of which can incorporate movement interfaces. The PS3’s ability to track the position of an object in 3D space using the new Eye offers up more potential for motion-sensing gaming than the Wii Remote. That is potentially very interesting for games harnessing scientific concepts that the whole family can enjoy.”

We are always looking for genre defining clients and Richard Hammonds Blast Lab is set to become the leader in the Science genre. Science has not been fully exploited in the games sector and we hope to harness the new family and education ethics that exist in the games market to advance this fantastic property.

We are thrilled again that genre defining brands have recognised our capabilities as the licensing industry’s unique specialist interactive rights agency.”