SCi plans major rebrand

SCi Entertainment’s Board has recommended that the firm changes its name to Eidos PLC.

According to CEO Phil Rogers: The Board feels that it would be beneficial to align the name of the listed Company to the strong product brand that Eidos represents in order to benefit from a single identity and clearer outward and internal communication.”

The name change will be proposed at the company’s annual general meeting on December 2nd.

The news came in the company’s preliminary 12-month results for FY 2008.

About MCV Staff

Check Also

div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

[Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams