Sega bags official Beijing 2008 licence

MCV Staff 11th January 2008 Business News

Sega is hoping to claim a major summer hit with its newly-announced official Olympics licence. Beijing 2008 will be released on Xbox 360, PS3, PC and mobile phones in the summer.

Gamers will be able to compete online for the first time in an olympics title as they compete in over 35 events from the forthcoming Olympic Games. Sega also states that it wil give both novice and experienced gamers a taste of the Olympic action.

After the successful launch of Mario & Sonic at the Olympic Games, we are delighted to announce the official video game of the Beijing 2008 Olympic Games,” said marketing director of Sega Europe Gary Knight. Combining an enjoyable game with a truly global sporting license will provide a fantastic sports game experience for gamers everywhere.”

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia