Siri mastermind quits Apple

The man who created Apple’s new voice control platform Siri has left the company.

AllThingsD reports that Dag Kittlaus left Apple shortly after the launch of the iPhone 4S earlier this month, having served as Siri CEO since 2007.

The reasons for the departure are said to be numerous. A desire to live closer to his family was the main cause, though Kittlaus – a serial entrepreneur – also wishes to brainstorm some new ideas.

Siri has become the poster child of the new iOS5 and iPhone 4S. It allows users to utter a range of commands and questions into their handsets.