Sonic hits Alton Towers

A Sonic-branded rollercoaster will launch at Alton Towers next month.

The rollercoaster is part of a three-year deal between Alton Towers and Sega, which will see the publisher hold exclusive video game rights at the resort. The Alton Towers Hotel will also feature a Sonic The Hedgehog themed room, which guests can stay in and play the latest Sonic games.

The rollercoaster is an updated version of Alton Towers’ Spinball Whizzer, and will be called the Sonic Spinball as of Saturday, February 13th.

We are delighted to be working with Merlin Entertainments and Alton Towers Resort” said Sega UK marketing director Amanda Farr.

Partnering Sonic with one of the UK’s most popular destinations for a family day out is a fantastic opportunity for people to engage, and have fun, with the Sonic brand. I’ll certainly be there at the launch of the rollercoaster to have my turn!”

Alton Towers’ sales and marketing director Morwenna Angove added: It’s a great joint venture between the Alton Towers Resort and Sega. The affiliation of both brands will add to the great family offering at the Resort for kids seeking fabulous family fun and adrenalin addicted adults.”