Sony: "We’ve been consistent throughout"

"While others have shifted their message and changed their story, we were consistent."

Those are the words of Sony Computer Entertainment boss Andrew House during tonight’s Gamescom press conference – an obvious reference to Microsoft’s string of U-turns.

The Xbox One manufacturer has in recent weeks altered its stance on indie games, self-publishing, mandatory Kinect use and whether or not a headset will come with the console – not forgetting the next-gen device’s original digital-centric vision.

But Sony emphasised that the PlayStation 4 offering has remained the same throughout.

House said: While others has shifted their message and changed their story, we were consistent in maintaining a message that is fair and in tune with consumer desires.

"We stove to deliver a platform that delivers both power and great value. And the response we’ve receive has been nothing short of incredible.”

Sony announced tonight that PlayStation 4 will arrive in Europe on November 29th.