Splatoon makes a splash in Japanese eSports

Japanese players embraced Nintendo’s colorful, team-based squid shooterSplatoonwith open arms (or tentacles) in 2015. Featuring half-squid, half-human creatures who can swim through the ink that blasts from their guns,Splatoonis a fast paced and accessible game making a mark on Japanese esports.

Following its release in May, the game moved over 800,000 copies across the country and boosted Wii U sales. Japanese players are spending more and more time with these squids, too. In fact, many U.S. Splatoonplayers now express dread at facing off against competitors from across the Pacific because they are just too good to beat.

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).