THQ Nordic: We’ll test the casual market on consoles with We Sing

Publisher THQ Nordic says its upcoming We Sing title will be a litmus test to see if there is a casual market on console.

CEO Lars Wingefors told MCV that if the karaoke title is a hit, the firm could invest in family titles.

From what we have seen in the market, PS4 and Xbox One have not been ready [for kids and family games] because consumers have not been there,” Wingefors says.

We’re going to test the water with We Sing but I’m curious to see if there will be a casual market on the major consoles. People have been waiting since the Wii died for some console, other than mobile, to become casual in some way. If Sony and Microsoft could catch a few million families,
we’d be interested in trying out casual products.

I’m sure there will be a casual market again, but it will never be the same as it was on Wii or PS2. We’ll continue with our hardcore games, but we will test the water with We Sing. It’s a top product and if it goes well, we’ll see.”

You can read more from THQ Nordic in this week’s MCV.