Three ways eSports can become an even bigger business

MCV Staff 10th May 2016 Business News

Video game tournaments are a $500-million global business, but they have a long way to go before they can justify the big investments game-makers, team owners and others are making in them.

That’s because it’s not yet clear how video game competitions, known as eSports, will take shape compared to traditional sports. Executives from leading eSports companies including streaming app Twitch and "League of Legends" developer Riot Games made that clear during a panel discussion at the Milken Institute Global Conference on Wednesday.

Attracting women to eSports, fostering amateur competitions and striking more licensing deals are among the major initiatives that need to be undertaken for the industry to realize its potential, they said.

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[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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