West "more receptive" to Japanese games then ever before

MCV Staff 9th April 2010 Business News

Ahead of the release of Xbox 360 fighter Samurai Shodown Sen next Friday, Rising Star Games’ product marketing assistant Yen Hau has said that Japanese games stand a better chance in Western markets now than ever before.

The Western market is more receptive to Japanese games than it was a few years ago,” he told MCV in an interview with both the publisher and cult Japanese powerhouse SNK.

Games are being released that publishers would have never considered before – this is a testament to Western gamers. Gamers in the West are open-minded when it comes to what they play and that has really helped the worldwide gaming industry develop, and also given Japanese titles the audience they deserve.”

To read the full interview with Yen Hau and SNK Playmore’s Masaki Oyama, click here.

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