Will humans lose out to AI in eSports too?

Robots are taking our jobs. It’s a simple fact about our unstoppable march towards the future that we don’t want to acknowledge, but at some point we’ll all have to accept. First agriculture, then manufacturing, and now games have fallen to our silicon-brained superiors. The latest victim of this assault on human employment isLee Sedol, the South Korean (former) world champion at tabletop classic Go. Over the past week he has faced off against an artificial intelligence created by Google-owned DeepMind – a learning algorithm namedAlphaGo– and lost.

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ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.