Xbox: 100m sales will win console ‘war’

Speaking in an

interview with Wired

, Microsoft corporate VP Shane Kim has stated that a winner in the next-gen format war can’t be declared until a format is on its way toward selling 100m worldwide.

Now, if you don’t get 10 million units in Japan, can you get to 100 million units overall? I’d love to get 90 million units and have that problem,” said Kim. That’s what we’re really trying to focus on. I think it’s way too early to declare a winner. Some guys were trying to declare Nintendo the winner of this generation last night,”

He also refused to add fuel to the rumours that Microsoft is working on a Wii-style controller for Xbox 360.

Here’s my point about hardware: You know that we’re investing pretty heavily into hardware, online services, and content,” he added. And regardless of what that underlying technology is, we’re going to continue to push innovation in a whole bunch of different places. Whether that’s in motion-sensing or some other area, we’ll see.”

Head over to Wired for the full interview.