Xbox 360 £169 on Play.com

Play.com is selling the Xbox 360 Premium console for just 169.99 in the UK – 30 less than the console’s SRP.

However, Microsoft has distanced itself from the price drop, telling VG247 that it wasn’t a first-party directive.

That must be their own deal,” said a Microsoft rep. It’s nothing to do with us.”

MCV has contacted Play.com for further explanation.