The release of Halo 3 has had a dramatic impact on sales of Xbox 360 hardware, doubling the previous week’s sales to the highest level of 2007.
According to ChartTrack, the system even managed to outsell Nintendo’s Wii for the first time in 26 weeks – a full half year.
Some 68 per cent of Xbox 360 software sales in the week were of Halo 3.
The release pushed overall software sales of Microsoft’s format to its highest sales week ever – comfortably beating the previous best of week 51, 2006.
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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