YouTube Gaming won’t take Twitch’s crown unless it gets serious about eSports

Google is set to launch its YouTube Gaming service tomorrow (August 26th), putting it in direct competition with Amazon’s livestreaming giant Twitch – but how will they differ and what should you know as an advertiser or content creator?

Since launching ten years ago, YouTube has grown enormously – and gaming is one of its most popular categories, with the top videos generating tens of millions of views each.

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