MCV/DEVELOP News, events, research and jobs from the games industry
Canadian rapper Drake took to Twitch last night to play Fortnite with Twitch streamer Tyler ‘Drake’ Blevins, and the pair’s collaboration broke the all-time concurrent viewers record on Twitch.
Over 600,000 people watched the Hotline Bling singer, along with musician Travis Scott and American football player JuJu Smith-Schuster, play Fortnite for a couple of hours, which both smashed the 388,000 record previously set by PUBG streamer Dr DisRespect
Drake revealed a few details about himself on the stream. He’s pro pineapple on pizza, which is small news for us as a business magazine but a large deal for me personally. He’s also been playing Fortnite for the last month or two on the PS4 as a way to take a break while in the studio.
It’s a coup for the title, which seems to be stealing both players and attention from the rest of the battle royale genre. It’s also a pretty big win for Twitch, and shows that big audiences can be generated pretty easily by chucking celebrities into a popular game. This team-up bagged Ninja an extra 50,000 subscriptions, meaning he’ll be riding the wave of his celebrity guests both financially and in popularity for a while yet.
