Hirshberg calls for calm in Gamescom address

Activision attempts to calm EA feud

The games industry is no stranger to public bickering, but Activision publishing boss Eric Hirshberg has called for calm.

“It’s one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail," he told a Gamescom audience, as reported by Eurogamer.

"Recently a competitor of ours was quoted as saying that he wants to see Call of Duty ‘rot from the core’. Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to ‘rot from the core’?.

"As someone who runs one of the biggest publishers in this business I can tell you that I want as many games as possible to succeed, whether we created them or not because I want this industry to keep growing and bringing in new people.”

MCV has the full story.

About MCV Staff

Check Also

ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

[Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era.  Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser