Analyst predicts GTA V will sell 25m units in first year

We all know Grand Theft Auto V has done gangbusters at launch, but one analyst doesn’t expect it to lose momentum any time soon.

Doug Creutz of US firm Cowen & Company predicts Rockstar’s blockbuster will shift a whopping 25m units in its first year on sale, according to CVG.

He also estimates that more than 15m copies are already in gamers’ hands.

"For a game to sell 60 per cent of its first year units in just three days would be abnormally high; we esteem that Call of Duty sells about 45 to 50 per cent of its first year units in its first week at retail," Creutz explained in a business note.

"However, for now we are assuming that GTA V sales will be extremely front-loaded due to high gamer anticipation, and will also have a shorter sales tail given the launch of next-gen consoles in November."

Grand Theft Auto V is already the fastest-selling game of all time in the UK, selling 2.25m copies in its first week.

The game took a record $800m in sales during its first 24 hours.

About MCV Staff

Check Also

authors 1 [Guest post] What Gamescom 2026 Means for Games Investment

[Guest post] What Gamescom 2026 Means for Games Investment

Gamescom 2026 landed at an odd moment for the industry; money is starting to move again, and the industry's biggest bet in years is about to decide who benefits from it. Behind the demos, the market itself was quietly changing shape.