Tech giant also looking to rival Microsoft’s AR technology HoloLens

Apple has built an Oculus-inspired VR headset

Apple is secretly planning to enter the virtual reality market, if reports are to be believed.

The tech behemoth has assigned hundreds of workers to a ‘secret’ research division dedicated to exploring both VR and augmented reality, according to the Financial Times (via MacRumours).

This follows the news that VR expert Doug Bowman recently joined the firm, and the acquisitions of VR and AR companies FlyBy Media, Faceshift, Metaio and Emotient, as well as a slew of VR-related patents over the last few years.

Apparently, the team has already put together a prototype VR headset, based on the Oculus Rift, but also incorporating elements of Microsoft’s HoloLens AR glasses.

Although an ‘iVR’ headset might be an obvious competitor to the Android-focused Google Cardboard and Samsung’s Gear VR, the FT suggests that the proposed VR technology could instead be integrated into the long-rumoured Apple Car project.

About MCV Staff

Check Also

hy [Industry news] HYPERTUNE brings world's first third-party auto-overlocking tool to PC Gamers

[Industry news] HYPERTUNE brings world’s first third-party auto-overlocking tool to PC Gamers

HYPERTUNE, a COMPREADY company, today announced the public release of its Gaming Performance Engineering platform, built on Intel'sⓇ Extreme Tuning Utility (XTU) SDK. By combining Intel's trusted performance technologies with its proprietary validation methodology, HYPERTUNE helps gamers safely unlock more performance from supported Intel-based PCs through a guided, validation-first optimization experience.