An in-game vanity item has become the source of $2.3 million in aid for superstorm Sandy survivors.
Blizzard revealed plans to sell virtual "cinder kitten" pets in its hit MMO World of Warcraft last month in response to the storm which devastated much of the US East Coast.
All proceeds from the sale of the igneous kitten were donated to the American Red Cross Superstorm Sandy relief effort.
The money will help provide food, clothing, and shelter for thousands effected by the disaster.
Tags Blizzard seth-tipps world of warcraft
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
MCV/DEVELOP News, events, research and jobs from the games industry
![Echo FullLogoBlack 1200x1200 [Industry News] G2A.COM Surpasses €12 Million in Esports Investment with Renewed Echo Esports Partnership](https://mcvuk.com/wp-content/uploads/Echo-FullLogoBlack_1200x1200-310x165.webp)
