Codemasters snaps up Formula One licence

Previously a PlayStation-only franchise, Codemasters plans to take full advantage of its expertise in the racing genre and is terming the new F1 titles as the ‘jewel in the crown’ of its line up.

The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, Formula One teams, cars, and driver likenesses, and marks a return for the franchise after a two year absence.

The FIA Formula One World Championship games will be developed using an evolution of Codemasters’ existing EGO Game Technology Engine, with the first title expected to emerge in 2009 across the full range of console, handheld and PC formats.

As a world-leading creator of driving games, this alliance with Formula One is the jewel in Codemasters’ racing crown and creates an undisputed segment champion,” said Codemasters CEO Rod Cousens.

Formula One has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host Formula 1 Online, to the company that is streaking away from the pack.”