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EA is set to take in-game advertising to a new level with the addition of sponsored Xbox 360 Achievements into NCAA 2008, Kotaku reported today.
The game features Achievements sponsored by Old Spice and Pontiac, with the advertiser’s logo replacing the regular Achievement icon.
This represents the latest evolution of in-game advertising, which according to research group eMarketer will be worth over $2 billion by 2011.
