EA is set to take in-game advertising to a new level with the addition of sponsored Xbox 360 Achievements into NCAA 2008, Kotaku reported today.
The game features Achievements sponsored by Old Spice and Pontiac, with the advertiser’s logo replacing the regular Achievement icon.
This represents the latest evolution of in-game advertising, which according to research group eMarketer will be worth over $2 billion by 2011.
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New Designers returns from 1 - 4 July with a new, multidisciplinary format, bringing together +2,500 graduating designers across all disciplines in one place. It’s a key moment for students and early‑career creatives as they begin to connect with the design industry, build networks, and take their next steps. Game design is one of the disciplines that we represent, and we provide opportunities for aspiring designers to explore pathways into the industry.
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