Eutechnyx restructuring, ZeroLight becomes separate entity

Racing developer Eutechnyx is restructuring its business, and has entered consultation with 19 members of its staff.

But it’s not all bad news. The firm’s ZeroLight division – which creates virtual 3D showrooms to demonstrate cars to potential buyers – has secured extra funding and is now being spun out as a separate trading entity. The company says there will be 25 new positions at ZeroLight.

The Eutechnyx restructure is due to a ‘a strategic shift in operations to maximize the opportunities presented by its growing roster of strategic partners around the world.’

“Eutechnyx has been very successful in adapting to new market opportunities as seen in the launch of ZeroLight. From a standing start two years ago, ZeroLight has established itself as a market leader in this technology, working with an impressive line-up of the world’s leading brands," said CEO Darren Jobling.

“In addition, 2014 saw Eutechnyx announce Auto Club Revolution & ACR Drift in cooperation with experienced partners in China and Japan. This experience has demonstrated the significant benefits of working with specialist publishers in specific markets, and has shaped the Eutechnyx strategy going forward.”

Story originally published on MCV.