Free-to-play MMO Runescape earned its developer-publisher Jagex over £38 million in revenues in the 12 months leading up to March 2009.
That’s a profit of £18 million, according to records held at Companies House.
The figures were unearthed by Games Brief, and go some way to showing that free-to-play models can still be hugely profitable for companies that handle the method correctly.
The full story can be read on CasualGaming.biz.
Tags free-to-play jagex mmo runescape will freeman
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
MCV/DEVELOP News, events, research and jobs from the games industry
![RuneFest 2024 Logo Render [From the industry] Jagex announces RuneFest at the NEC on March 1st-2nd, 2025](https://mcvuk.com/wp-content/uploads/RuneFest-2024-Logo-Render-310x165.png){kind=logo}
