Free-to-play MMO Runescape earned its developer-publisher Jagex over £38 million in revenues in the 12 months leading up to March 2009.
That’s a profit of £18 million, according to records held at Companies House.
The figures were unearthed by Games Brief, and go some way to showing that free-to-play models can still be hugely profitable for companies that handle the method correctly.
The full story can be read on CasualGaming.biz.
Tags free-to-play jagex mmo runescape will freeman
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Playing for the Planet today announced the official go live launch of the 2026 Green Game Jam, with 70 participating games beginning to roll out new in-game environmental activations to players worldwide. The games are launching exclusive coral reef and rainforest themed content, events and challenges to celebrate World Environment Day, with yet more titles joining the festivities in September of this year making this year’s Green Game Jam the biggest to date!
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