Mobile firm hopes to follow success of Kim Kardashian smash hit

Glu making a Katy Perry game

Hot on the heels of its successful venture with Kim Kardashian, Glu Mobile is eying a second celebrity endorsed title.

Reuters reports that the company has teamed up with Katy Perry for a game featuring her likeness and voice.

Such is the success of Kim Kardashian: Hollywood that Glu posted a 78 per cent jump in Q4 revenue earlier this year. In Q3 it had reported record revenues of $83.6m – a jump of nearly four times year-on-year.

It has already extended its deal with Kardashian for a further three years.

MCV has the full story.

About MCV Staff

Check Also

The Performance Guys Logo [Industry news] CodeDev Launches ‘The Performance Guys’ and Announces Hunt for Senior Optimisation Talent

[Industry news] CodeDev Launches ‘The Performance Guys’ and Announces Hunt for Senior Optimisation Talent

CodeDev (fondly known as ‘The Unreal Guys’), the UK-based co-development studio has today officially announced the launch of The Performance Guys. Operating as a highly specialised division, this elite team is debuting as the world’s only dedicated group of bespoke Performance Engineers and Technical Artists explicitly built to tackle project-critical optimisation challenges.