GREE Platform goes into open beta

GREE continues its outreach to new developer partners: an open beta for its mobile social gaming platform SDK has today launched.

With a focus on helping developers take advantage of free-to-play game development – which GREE has mastered in its Japanese homeland – the API features ‘social viral tools’ to snare high-engagement players, "drive installs and decrease cost per acquisition".

Features include invite, request and share plus leaderboards and achievements, all in a bid to help studios build games with a strong player community.
GREE wants to launch 60 titles using the SDK by September 2012.

The SDK is available now – more details at http://developer.gree.net/en.

“The GREE platform has been built with the goal of creating a worldwide developer and player community,” says Ethan Fassett, Senior Vice President of Product.

“We believe the GREE platform offers developers the tools to deliver unique and customized games to an engaged, global player base. We are looking forward to seeing the adoption of these new mobile-social features and helping innovate the mobile games space.”

GREE has been laser-focused on growing its international business, most recently buying North American mobile game developer Funzio.