Activision boss dreams of stable monthly revenues from the Call of Duty series

Kotick’s CoD subscription dream

In a candid interview with The Wall Street Journal, Activision boss Bobby Kotick has claimed that he’d love to take the Call of Duty franchise into the world of massively multiplayer gaming.

When asked “if you could snap your fingers, and instantly make one change in your company what would it be?” the exec replied:

“I would have Call of Duty be an online subscription service tomorrow. When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience.”

The full story can be found on MCV

About MCV Staff

Check Also

Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

[Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.