Fast food chain signed up to sponsor morpheme creator's iPhone game

NaturalMotion’s KFC deal for Backbreaker

MCV Staff 3rd August 2010 Development News

Oxford tech studio and developer NaturalMotion has secured a deal with KFC that will see the fast-food giant sponsor a free version of the morpheme company’s Backbreaker game.

The promotion, lasting a month, grants players acces to 10 specially selected ‘waves’ and a range of community tools which have, up until now, only been available in the paid-for version of Backbreaker Football.

Signing a global brand like KFC will be a significant boon to NaturalMotion’s status as both tech firm and developer.

Click here to read the full story on our sister site CasualGaming.biz.

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia