South Peak: Gamers want new IP

Others might be cutting back on new IP, but South Peak has told MCV that it is committed to original ideas.
The publisher is releasing a number of titles based on new IP over the next few months – including Velvet Assassin, Raven Squad and Section 8 – as it looks to establish its brand in the UK.

People are always looking for something new,” UK and European MD Jonathan Hales told MCV in an exclusive interview this week.

So finding that right mix of IP and quality is what is important to us – I’m sure all the publishers say that, but for a newer company like ours that approach is key.

Our point of view is that it’s better to spend our marketing budget on good promotion rather than spend it on a licence.”

The publisher’s products come from signings made by its US HQ – combined with titles it acquired from Gamecock last year. Explained Hales: We are a sales and marketing office, but that could change in future to include product development too.”