Stars shine at MCV awards

An array of companies took home key accolades at last night’s MCV Industry Excellence Awards.

14 different companies claimed the 19 prizes, but no company dominated the winners’ list, reflecting the UK trade’s diversity.

650 execs from retail, publishing, development, distribution, PR and marketing jammed into London’s The Brewery to see the winners named.

Microsoft won the most awards, taking key prize Trade Marketing Team plus Best Use of Social Media and New Games Brand for Dance Central.

Ubisoft scored a big double-whammy. CEO Yves Guillemot himself attended to pick up the Grand Prix. Sales director Darren Bowen was also honoured with our Retail Advisory Board’s Special Recognition prize.

Nintendo (Marketing Team and Sales Team) and EA (Games Publisher and PR Team) also won big.

Other trade honours went to ShopTo (Independent Retailer), Gem (High Street Distribution Team) and Amazon (General Retailer).

THE WINNERS IN FULL:

RETAIL AWARDS

Independent Retailer
ShopTo.Net

Star Store
HMV, Oxford Street

Digital Retail Innovation
Dead Rising 2 DLC (Capcom)

Specialist Retailer
GAME

General Retailer
Amazon

PR & MARKETING AWARDS

Peripherals & Accessories
Gioteck

Best Use of Social Media
Fable III Kingmaker App (Microsoft)

Game Campaign
Red Dead Redemption (Rockstar Games)

New Games Brand
Dance Central (Microsoft)

Trade Marketing Team
Microsoft

Marketing Team
Nintendo

PR Team
Electronic Arts

PEOPLE & INDUSTRY AWARDS

Digital Distribution Team
Sega

High Street Distribution Team
Gem

Sales Triumph
F1 2010 (Codemasters)

Sales Team
Nintendo

Games Publisher
Electronic Arts

SPECIAL RECOGNITION AWARDS

Retail Advisory Board: Special Recognition
Darren Bowen (Ubisoft)

Grand Prix
Ubisoft