Warner Bros vet joins Sparkplay

US-based Sparkplay Media has appointed former Warner Bros man Rick Senat to its advisory board.

During his 25 year tenure at Warner, Senat became European head of business and legal affairs, working on a number of key titles, and having successfully negotiated the acquisition of the rights to the Harry Potter books.

Sparkplay was formed earlier this month by Iron Realms to produce new MMO Earth Eternal.

“Rick brings with him a tremendous wealth of entertainment experience and an invaluable understanding of the dynamics of the media business” said Matt Mihaly, CEO of Sparkplay Media.

“We expect his knowledge and sense of perspective to prove a considerable asset as we strive to build Sparkplay into a truly world class media company”.