$5 million for the British social games group

We R Interactive scores new funding

MCV Staff 13th May 2011 Development News

Social games group We R Interactive has secured $5 million in a second round of funding, the group has announced.

The private investment has come from existing shareholders and two new investors, though individual details are thin.

Paul Fitzsimons, an ex-media sector partner at Apax Partners, has become a new shareholder. Elio Leoni-Sceti, the former CEO of struggling music firm EMI, is also funding the London-based games venture.

Money will be used “support the ongoing development and globalisation of We R Interactive’s first game, I Am Playr, read a company statement.

I Am Player, which launched in March, is a unique first-persin football game played across Facebook and We R Interactive’s own dedicated website.

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia