Microsoft’s Mixer to introduce direct game sales and tipping service

All the titles from Microsoft’s digital store will soon be available to purchase through the platform holder’s livestreaming service Mixer.

In a long blog post, Mixer co-founders James Boehm and Matt Salsamendi announced that 2018 will see the introduction of direct game sales on Mixer, with the service currently being tested and the exact launch date to be confirmed. This will allow viewers to purchase both full games and DLC when watching a stream, and streamers to earn a percentage from the sale.

“For our Mixer Partners, we are investing in new ways for them to connect with their viewers and build successful communities on Mixer,” the blog post read. “As part of this, we’re excited to share that the Mixer Direct Purchase program is now in testing and will be launching broadly soon! With Mixer Direct Purchase, viewers can purchase digital games and game DLC directly through the Mixer streaming platform. When you’re watching a Mixer Partner playing a game or DLC that you want to own, you can purchase directly from the stream you’re watching. 

"Mixer partners will earn a percentage from all purchases made through their stream, in turn helping them to continue to bring great content to their Mixer community. To start with, Mixer Direct Purchase will be available for all games in the Microsoft digital store, including more than 5,000 games across Xbox and Windows 10! Our aspiration is to make even more content available through Direct Purchase down the road.”

Mixer will also soon introduce an internal tipping system, allowing viewers to tip content creators directly on the streaming platform. “While streamers can continue using external tipping services, we’re adding the option for viewers to tip directly on the platform, without having to leave Mixer,” the post continued.

Other announcements included “improvement and new capabilities” coming in the next few months for HypeZone, Mixer’s PUBG channel. 

Mixer launched eight months ago, as Microsoft Beam was rebranded.

About Marie Dealessandri

Marie Dealessandri is MCV’s former senior staff writer. After testing the waters of the film industry in France and being a radio host and reporter in Canada, she settled for the games industry in London in 2015. She can be found (very) occasionally tweeting @mariedeal, usually on a loop about Baldur’s Gate, Hollow Knight and the Dead Cells soundtrack.

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