EA share dip wipes $3 billion from publisher’s value

battlefront2jpg EA share dip wipes $3 billion from publisher’s value

The Star Wars Battlefront 2 controversy is hitting EA’s bottom line. CNBC reports that the company’s share price is down 8.5 per cent so far this month, wiping around $3bn off its value. In contrast, its larger rivals have seen share prices increase, as have the wider markets. It’s not …

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YouTube faces new advertiser exodus

utubejpg YouTube faces new advertiser exodus

Leading video platform YouTube has found itself yet again suffering a wave of advertiser unrest. The Guardian reports that companies such as Cadbury, Mars, Lidl and Adidas have pulled advertising from the site amid concerns about troubling comments left on videos featuring children. Some of these are explicit and some …

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PlayStation price cuts deliver on Black Friday but PS Plus is the focus 

screen shot 2017 11 28 at 125810 1png PlayStation price cuts deliver on Black Friday but PS Plus is the focus 

Sony’s Eric Lempel appeared on CNBC in the US to hail last weekend as "the biggest Black Friday in Playstation history," adding that "we sold more consoles than we ever have in our 22 year history." That all came off the back of aggressive price cuts on console bundles – …

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Tencent and Bluehole are bringing PUBG to mobile in China

pubg 169jpg Tencent and Bluehole are bringing PUBG to mobile in China

PlayerUnknown’s Battlegrounds will get the mobile treatment in China, Tencent revealed yesterday. This announcement comes on the back of Tencent securing PUBG Chinese exclusivity last week. But it now looks like the Chinese giant will publish and distribute more than the PC version, as it announced in a blog post …

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GAME sells Multiplay digital business to Unity in £19m deal

game digitaljpg GAME sells Multiplay digital business to Unity in £19m deal

GAME Digital announced the sale of its Multiplay Digital business to Unity on Tuesday, in a £19m deal. Multiplay Digital handles multiplayer servers for a range of titles including Minecraft, Killing Floor 2 and Day Z. Sales last year rose from £2.1m to £4.5m, although the company filed a loss …

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GAME sells Multiplay Digital to Unity

multiplay blue on light 1 png GAME sells Multiplay Digital to Unity

Unity has acquired GAME’s Multiplay Digital business for £19m, the High Street retailer announced this morning, with an initial transaction of £17.1m and £1.9m in escrow for 19 months. GAME initially acquired Multiplay in March 2015 for £20m. The company runs Insomnia and GAME’s Belong arenas, with Multiplay Digital being …

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