IGN, Facebook and The Trailer Farm headline MCV’s media and marketing special

mcv927 lead image fixedjpg IGN, Facebook and The Trailer Farm headline MCV's media and marketing special

In this week’s media and marketing special issue, we talk to IGN’s co-founder and chief content officer Peer Schneider about the constantly evolving platforms it must harness to build its audience and how IGN became a video first business. As Facebook has become a key component of any modern marketing …

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Ed Vaizey appointed as vice chair of British Esports Association

cs jllhwaaqwoenjpg Ed Vaizey appointed as vice chair of British Esports Association

The British Esports Association has appointed Ed Vaizey MP as Vice Chair. The government backed not-for-profit was set up to support grassroots esports in the UK. We reported this week that the organisation had joined up with UK games trade body UKIE, and they’ve been doing work with a number …

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Play Expo Manchester 2017 to host Ubisoft, Jagex, PQube and more

play expo manchester 2017 copypng Play Expo Manchester 2017 to host Ubisoft, Jagex, PQube and more

Replay Events has announced the full line-up of games and publishers that will be attending this year’s Play Expo Manchester at Event City. Taking place this weekend (October 14th-15th), the event will see the likes of Ubisoft, Jagex, Techland, PQube, Lucid Games and more showcase their latest titles at the …

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Fortnite’s battle royale mode hits 10m players in two weeks

w700 9207773 eng10mill1jpg Fortnite's battle royale mode hits 10m players in two weeks

Epic Games has announced that its controversial Battle Royale mode for Fortnite has already hit 10m players in just two weeks. The game also peaked at 525,000 concurrent players on Monday, with 3.7m active users on that day alone.  To celebrate the milestone, Epic released an infographic, detailing (among other facts) …

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Oculus Rift price cut to £399 for good

22044107 355587781551440 5417305614097317888 njpg Oculus Rift price cut to £399 for good

In addition to announcing a brand-new standalone VR headset in the form of the Oculus Go, Oculus also announced yet another permanent price cut for its regular Rift headset.  After its successful Summer of Rift program, where it dropped the price temporarily to £399 for six weeks, the Rift will now stay at …

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