MCV/DEVELOP News, events, research and jobs from the games industry
Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …
Read More »Tesco and Asda go early on Halo 3 too?
Several readers contacted MCV to state that some Asda and Tesco stores have started selling Halo 3 early (game and receipt pictured). The latest twist in the tale comes just a few days after Argos went early , blaming the error on its store staff. We’re talking about very, very …
Read More »Tesco and Asda go early on Halo 3 too?
Several readers contacted MCV to state that some Asda and Tesco stores have started selling Halo 3 early (game and receipt pictured). The latest twist in the tale comes just a few days after Argos went early , blaming the error on its store staff. We’re talking about very, very …
Read More »Sega boss: ‘We’ll back PS2 for years to come’
Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …
Read More »Sega boss: ‘We’ll back PS2 for years to come’
Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …
Read More »Sidhe signs up Emergent’s Wii tools
New Zealand studio to use Gamebryo in Wii and multiplatform projects
Read More »Sidhe signs up Emergent’s Wii tools
New Zealand studio to use Gamebryo in Wii and multiplatform projects
Read More »Twintime licences Trinigy’s tech
New action game Odessa Twins built with Vision Engine
Read More »Twintime licences Trinigy’s tech
New action game Odessa Twins built with Vision Engine
Read More »Square Enix to step up Western push
A report on the Financial Times says that Japanese publisher and developer Square Enix is looking for a US and European partner that can help drive its overseas sales to 50 per cent of its overall revenues in the next three years. Michihiro Sasaki, SVP, told the FT that he …
Read More »