MCV/DEVELOP News, events, research and jobs from the games industry
Having opened its first ever EA Sports Active-dedicated retail outlet earlier this month, EA has told MCV that it sees the stores as the best possible way of promoting its game in the modern games industry landscape. Data showed that 80 per cent of our consumers were recommending EA Sports …
Read More »EA Sports Active: More Workouts detailed
Publisher EA has for the first time demonstrated and named EA Sports Active: More Workouts at its currently ongoing press conference at Cologne’s Gamescom 2009. The title will boast 35 new exercises that look to vastly expand on the already bountiful offering of workout regimes available in the first title. …
Read More »NPD: Wii Sports Resort dominates
Despite the 26 per cent year-on-year drop suffered by video games software sales at North American retail in July, Nintendo’s dominance continues with the platform holder (and Nintendo exclusive titles) accounting for seven of the month’s top ten best sellers, according to NPD. Newly released Wii Sports Resort was the …
Read More »Xbox 360 boasts most active users
New numbers from analyst firm Nielsen Games suggest that the Xbox 360 currently boasts the most active user base of any home console, with 11.5 per cent of those owning the console in North America playing games on a regular basis. The news isn’t so rosy for Wii, however, with …
Read More »EA Sports Active sees Wii shine
Proving that third parties can still succeed on Nintendo platforms, EA has revealed that its EA Sports Active has to date sold 1.8m copies worldwide. Its success has not only validated EA’s earlier statement of intent to increase its focus on Nintendo’s home platform but also propelled the company to …
Read More »Carol Vorderman makes handheld return on DS
Nintendo has announced a brand new fitness title in its growing healthy-gaming roster – Active Health with Carol Vorderman. Rather than focusing on a specific activity such as sudoku or pilates, Active Health offers users a complete health overview with recommendations regarding both diet and exercise, with Carol ‘acting as …
Read More »ELSPA delighted by new Govt ad
ELSPA has expressed its joy over the Government’s new Change4Life TV ad, which praises the role of active games as part of a healthy lifestyle. Change4Life’s previous print ad drew fire from games industry companies such as EA, Sega, Codemasters and Atari. It depicted a young boy playing a console …
Read More »EA next to enter Wii fitness market
Just one day after Koch-owned publisher Deep Silver announced it’s own competitor in a marketplace already catered to by the likes of Nintendo’s Wii Fit and Atari’s Family Trainer, EA has announced its debut entry into the market – EA Sports Active. Unlike Deep Silver’s title, EA Sports Active will …
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