Tag Archives: Activision Blizzard

Activision calls for console price cuts

Activision-Blizzard insists that the game industry can still grow despite the global economic gloom – just as long as the market sees more hardware price cuts. Speaking at Activision-Blizzard’s earnings call, Blizzard president Michael Morhaime said that the more affordable consoles were key to improving the industry’s health. If you …

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Activision: Console sales to grow 18% in 2010

Activision expects the console installed-base in US and Europe to grow 18 per cent in 2010 to 265 million units. The firm revealed that hardware sales leapt 37 per cent last year to 218 million consoles sold. The announcement was made by Activision’s publishing president and CEO Mike Griffith during …

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Record $4bn revenues for Activision

Activision Blizzard has once again bucked the downward trend in the games industry by detailing better than expected Q4 and full year 2009 earnings. In fact the firm reckons 2009 was the most profitable year in the history of the company. For the full year Activision Blizzard’s GAAP net revenues …

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NPD: MW2 shifts 6m copies in November

Activision Blizzard’s Call Of Duty: Modern Warfare 2 has topped US software sales in November, selling 6 million copies in just 19 days. The latest NPD sales data shows the Xbox 360 and PS3 editions sold 4.2 million and 1.87 million copies respectively, far outselling any other title during the …

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Activision counters No Doubt lawsuit

Activision Blizzard has filed a countersuit against No Doubt’s breach of contract allegations. The rock band issued a complaint against Activision allowing gamers to play other groups’ music using No Doubt avatars – an act the artists claimed that this downgrades them to being a virtual karaoke act”, according to …

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Activision kicks off UK trades biggest ever charity push

Publisher Activision has called its War Child/Modern Warfare 2 charity initiative the biggest the British games industry has ever seen. The firm has pledged to give away up to 250,000 to War Child, depending on the amount of Modern Warfare 2 gamers who are playing the game over Xbox Live …

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AUSTRALIA: Attorney-general seeks MW2 ban

South Australian attorney-general Michael Atkinson is to appeal against Modern Warfare 2’s 15+ rating in the country. Atkinson accused the Australian classification board (OFLC) of trying to ‘get games under the radar’ on a national radio program, and called it’s decision to approve Modern Warfare 2 ‘wrong’. He later told …

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Religious leaders slam Modern Warfare 2

Activision’s Modern Warfare 2 was heavily criticised by UK religious leaders from across the belief spectrum on BBC One yesterday. Speaking on morning TV programme The Big Questions – which carried the query: Are Violent Video Games Damaging to Society? – Christian, Muslim and Jewish leaders all hit out at …

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