Tag Archives: activision

LucasArts pay 'will put downward pressure on profits'

Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV campaigns. The chart below demonstrates the cumulative views from males aged between 16 and 34 years old to each campaign. …

Tesco is running a cracking new ad to promote Call of Duty: Modern Warfare 3. The ad features a man returning home from the supermarket as his wife/girlfriend is cooking. The young lady asks if he got the eggs. Spoiler: He didn’t get the eggs. The ad is running in …

Activision Blizzard parent Vivendi has squashed industry chatter that it is opening a new games business. Recent rumours swirled that the entertainment firm, which last week bought record label EMI, wants to establish a digital games company separate from the Call of Duty and Warcraft publisher it has a 60 …

Activision’s Call of Duty: Modern Warfare 3 has achieved a rare feat for a Western-developed FPS by debuting at the top of the Japanese software charts. The game is published by Square Enix in the region. Andriasang reports that its week one PS3 sales reached 180,372. Although its predecessor Black …

Whichever way you look at it – the UK/US Day One of 6.5m, or $400m in 24 hours, or 75 copies sold a second – Modern Warfare 3 is a juggernaut. As a Call of Duty game, it was always going to be, of course; there’s probably a graph on …

The global launch the Star Wars MMO could trigger a mass-exodus of World of Warcraft subscribers, according to new analyst data. Lazard Capital Markets has downgraded Activision Blizzard’s stock from ‘buy’ to ‘neutral’ after a recent survey found that more than half of existing World of Warcraft subscribers have grown …

U4iA Games to focus on free-to-play social titles

Activision has named a number of entertainment and retail stats demonstrating the monstrous success that is record breaker Call of Duty: Modern Warfare 3. The publisher says the game has set an all-time entertainment launch record, grossing over $775m worldwide. It has been confirmed as the best-selling game launch at …

Media conglomerate Vivendi has divested 35 million of its shares in Activision Blizzard, the company said yesterday. The communications giant said it remains committed to being the principal shareholder of Activision Blizzard.Vivendi, based in Paris, sold off about 3 per cent of its shares to bring its total stake down …